As a world leader in advanced design and validation solutions, Keysight Technologies has long been respected for their precision instruments and expertise in measurement and test. The company has now transformed significantly to provide holistic solutions that accelerate innovation across the development lifecycle. How could they reset perceptions to communicate their elevated value to customers and reinforce their leadership position in an evolving field?

ACP helped the client define the compelling value proposition and build fresh message roadmaps, including creative campaign assets, that set Keysight apart from the competition.

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