KEMET Electronics is a leading global microelectronics firm that had historically focused its marketing efforts on its customer base of electronics design engineers and to its distributor channel partners.

As a publicly-traded firm, they understood however, that they needed to both expand their value message and tell their growth story to other “non-technical buyers” such as the investment community, industry analysts and other key influencers. We developed the theme of “Built into tomorrow” to capture the integral role KEMET’s solutions play within the emerging growth technology areas.